ONYC® Hair Announces 12 Days of Christmas Sale Featuring Daily 'Deal of the Day' on Premium Hair Collections
ONYC® Hair’s ongoing 12 Days of Christmas Sale features rotating daily Deal of the Day offers across bundles, wigs, and extensions.
From textured bundles to luxury wigs and clip-ins, each day reveals a new limited-time offer designed to elevate holiday styling and gifting.
ROCKVILLE, MD, UNITED STATES, December 16, 2025 /EINPresswire.com/ -- ONYC® Hair, a premium hair extensions brand recognized for its texture-accurate collections and commitment to cuticle-aligned human hair, is currently hosting its annual 12 Days of Christmas Sale, an ongoing holiday campaign that began December 14 and features rotating daily “Deal of the Day” offers alongside storewide seasonal pricing.
The limited-time holiday event features discounted pricing across the brand’s entire online store, paired with a rotating Deal of the Day — a single featured product offered at a limited-time promotional price for 24 hours. Each day throughout the 12-day event, a new deal is introduced, allowing customers to access premium hair products at holiday pricing while engaging with the brand through a dynamic, day-by-day shopping experience.
The 12 Days of Christmas Sale represents more than a traditional promotional event. It reflects ONYC® Hair’s continued focus on quality, transparency, and customer experience, offering a curated shopping format that encourages discovery, engagement, and repeat visits rather than one-time purchases. This approach aligns with evolving expectations among modern holiday shoppers, who increasingly value interactive retail experiences over static promotions.
A Holiday Campaign Designed as a Daily Experience
Unlike conventional seasonal sales, which often rely on a single storewide discount or fixed promotional window, ONYC® Hair’s 12 Days of Christmas Sale is structured as a daily retail experience. Each day introduces a new featured deal while maintaining holiday savings across all products throughout the campaign period.
This format allows the brand to spotlight individual hero products while ensuring customers continue to benefit from consistent storewide value. The daily rotation approach is particularly aligned with contemporary consumer behavior, as shoppers are increasingly drawn to time-sensitive offers, curated product highlights, and retail experiences that reward repeat engagement.
ONYC® Hair’s campaign is intentionally designed to respond to these trends, encouraging customers to return daily to explore new deals, discover different textures, and engage more deeply with the brand’s offerings.
Thelma Okoro, Founder and CEO of ONYC® Hair, commented:
“Our goal with the 12 Days of Christmas Sale is to create a thoughtful, day-by-day shopping experience that rewards customer loyalty without compromising quality. Each daily feature is designed to feel intentional, not rushed.”
This structure encourages ongoing engagement throughout the holiday period, allowing customers to explore different textures and collections in a way that feels curated rather than transactional.
Selected Daily Deal Highlights Across the Campaign
Throughout the 12 Days of Christmas Sale, ONYC® Hair’s rotating Deal of the Day structure spotlights key product categories across the brand’s portfolio, offering customers access to different textures and formats as the campaign progresses.
Early highlights include a dedicated promotion on the ClassiQUE™ collection, followed by featured discounts on the brand’s Fro-Out™ bundles and clip-in extensions, allowing customers to explore both textured volume styles and versatile, ready-to-wear formats. Midway through the event, the campaign shifts focus to relaxed and light relaxed bundles, as well as kinky and tight kinky textures, reflecting continued demand for natural-looking finishes and curl-defined styles suited for protective and everyday wear.
Additional daily features include Curly Addiction textures, wavy collections, and colored hair extensions, offering variety in curl pattern, movement, and color customization. As the event continues, ONYC® Hair also highlights tape-in extensions and microlink I-Tips, catering to customers seeking lightweight, low-profile installation options.
The final days of the campaign place emphasis on select lace closures and wigs, providing customers with opportunities to complete or refresh their holiday looks through full-coverage and finishing pieces.
By rotating featured categories in this way, ONYC® Hair transforms the holiday sale into a structured discovery experience, allowing customers to engage with different textures, extension methods, and styling solutions throughout the 12-day period while maintaining consistent storewide holiday pricing.
Balancing Storewide Savings with Limited-Time Exclusivity
The 12 Days of Christmas Sale follows a dual-layer pricing structure. In addition to the rotating Deal of the Day, customers benefit from holiday pricing across the full product range for the duration of the event.
Deal of the Day offers are available for 24 hours and rotate daily, creating a sense of urgency without relying on aggressive promotional tactics. Featured deals may be subject to limited quantities, encouraging early participation while maintaining fairness and accessibility.
This approach allows ONYC® Hair to balance exclusivity with inclusivity, supporting its premium positioning while delivering seasonal value. The structure aligns with current shopping behaviors, where customers expect time-sensitive opportunities that reward consistent engagement.
Responding to Evolving Holiday Shopping Trends
The 12 Days of Christmas Sale reflects broader shifts in holiday shopping habits. Rather than one-time promotional events, consumers are increasingly drawn to multi-day campaigns that offer ongoing discovery and interaction.
Danielle Mensah, Head of Brand & Customer Experience at ONYC® Hair, said:
“Today’s holiday shoppers are intentional and informed. They value transparency, product education, and experiences that feel thoughtfully designed. This campaign is structured to meet those expectations while maintaining the quality standards our customers trust.”
By presenting the sale as an ongoing, curated experience, ONYC® Hair encourages deeper exploration of its product catalog while reinforcing its commitment to quality and authenticity.
Commitment to Product Integrity and Quality
All products featured during the 12 Days of Christmas Sale meet ONYC® Hair’s established quality standards. Each item is crafted from 100% human hair with cuticle-aligned strands to ensure durability, texture consistency, and reliable styling performance.
Holiday pricing does not alter sourcing practices, quality control processes, or product transparency. Customers continue to receive the same care guidance, education, and product integrity associated with ONYC® Hair’s core collections.
This commitment reinforces customer trust while allowing new shoppers to experience the brand’s premium offerings during the holiday season.
Encouraging Discovery Through Daily Rotation
A defining element of the campaign is its daily rotation format. Rather than releasing all promotions simultaneously, ONYC® Hair introduces a new featured deal each day, creating anticipation and encouraging repeat visits.
This structure allows the brand to highlight a wide range of textures and styles, catering to diverse hair preferences and styling needs. It also supports product discovery, introducing customers to collections they may not have previously explored.
The daily rotation format strengthens ONYC® Hair’s role as both a premium retailer and an educational resource, offering customers a more engaging way to shop during the holidays.
Availability and Participation Details
The 12 Days of Christmas Sale runs for 12 consecutive days beginning December 14 and is available exclusively through ONYC® Hair’s official online store. Deal of the Day offers change every 24 hours and may be subject to limited availability while supplies last.
Customers are encouraged to visit the website daily to view current offers and explore featured collections as the campaign progresses.
About ONYC® Hair
ONYC® Hair is a premium hair extensions brand specializing in high-quality human hair products designed to blend seamlessly with natural hair textures. Known for its texture accuracy, ethical sourcing, and attention to detail, ONYC® Hair offers a wide range of extensions, closures, and wigs trusted by customers worldwide.
With collections spanning curly, wavy, relaxed, and naturally textured straight styles, the brand remains focused on delivering products that balance longevity, performance, and authenticity. Through initiatives such as the 12 Days of Christmas Sale, ONYC® Hair continues to offer seasonal value while upholding the standards that define its reputation.
Nora James
PR Smart Digital Marketing
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